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Tiger Basic - Website Shop
Tiger Pro - Complete eCommerce Solution
Tiger Commerce - eCommerce Website | Website Shop

Pay-per-Click - Small Business

Ref. Code: ppc_small

For Campaign Budgets £500 to £1,000

£160.00
£188.00 inc. VAT

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Pay-per-Click - Small Business

66 billion searches are made globally every month and a large proportion of these are made by consumers looking for products or services to buy over the internet. Gaining visibility for your business via the search engines is therefore of paramount importance if you are to make a success of selling online.

Pay-per-Click (also known as Sponsored / Paid Search) is one method of online marketing that should be considered to gain visibility for your ecommerce business on the search engines.

Pay-per-Click (PPC) is an online advertising model used on search engines where advertisers pay if a user clicks on an advert to visit the advertiser's website.

When a user types a keyword query matching an advertiser's keyword list, the advert will be displayed on the search engine adjacent to or above the 'natural' or organic search results. Advertisers bid on keywords / phrases relevant to their target market.

The big advantage of using PPC over Search Engine Optimisation (which boosts 'natural' or organic results) is that it delivers instant results and is therefore particularly relevant for new online businesses or to support seasonal and short term campaigns.

Over the longer term too, many businesses find that a combination of PPC and Search Engine Optimisation is actually the most effective way of marketing their products.

PPC Benefits

Summary

Measurable

Pay only when users click through to your site.

Targeting

Receive only pre-qualified, highly targeted leads.

Visibility

Get the top position in search results.

Control

Decide on the message users see and how much you want to pay.

Flexibility

Manage your account online, 24/7.

Effective ROI

Maximise your advertising budget.


Setting up your own PPC campaigns is time-consuming and has become increasingly complex as the market has become more competitive and the PPC tools more sophisticated.

That's where the experienced marketing team at Tiger Commerce can help. With our Google AdWords qualified team on hand, you get more than just a PPC campaign, you get peace of mind that your marketing budget will be optimised. 

We manage PPC campaigns for a wealth of ecommerce clients. Read how one of our ecommerce clients doubled the number of customers from its PPC marketing by switching management from in-house to Tiger Commerce's marketing team.

Our PPC management fees are extremely competitive, even for relatively low budgets (i.e. up to £500 per month) and unlike many PPC service providers, we welcome small as well as larger accounts.

Click here for a full PPC case study and to understand what Tiger Commerce can do when marketing your online business.

A summary of the services offered in the 'Small Business' package (for campaign spend of less than £1,000 per month) is given below.

For more information on our PPC services, our management charges and to discuss your requirements, please contact the marketing team at Tiger Commerce on 0844 770 6855.

The 'Pay-per-Click - Small Business' package includes:

Setup

  • Performing an in-depth keyword research to identify keyword opportunities. Creation of matched variations and scrubbing this list to arrive at the appropriate keyword basket
  • Creating up to 1 campaign with 5 ad-groups to target specific keyword categories (e.g. services / products etc.)
  • Ensuring best practices are adhered to whilst creating campaigns (e.g. max number of keywords / ad-group shouldn't exceed 40, each ad-group should have a minimum of 2 ads to start with etc.)
  • Creation of up to 2 compelling ad variations
  • Setting CPC (Cost-per-Click) bids per estimates and historical data
  • Setting up conversion tracking in the website
  • Creating / modifying budget allocation
     

Campaign Optimisation

  • Optimising keywords regularly based on user search trends
  • Identifying negative keywords and deploying them
  • Collecting campaign effectiveness data by virtue of click through rates, conversion rates and cost / conversion
  • Identifying ad-groups performing above / below the determined cost per conversion value and re-adjusting bids within these ad-groups
  • Implementing A to B testing of ad variations to optimise ad copies
     

Conversion Improvement

  • Identifying additional keyword opportunities
     

Reporting

  • Fortnightly update
  • Monthly detailed report
 
 
Item / Description Price Qty  
Pay-per-Click - Start Up
Ref. Code: ppc_start 		£85.00 £99.88 inc. VAT
Pay-per-Click - Professional
Ref. Code: ppc_pro 		£250.00 £293.75 inc. VAT
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