When a prospective customer visits your shop, you have about 3 seconds to make a positive impression on them about your business. Online shoppers are now a sophisticated bunch and when they see a shop that doesn't match their expectations in terms of look and feel, the chances are they will look for another shop that does.

The consumer needs confidence every step of the buying process and this starts right from the beginning with a professional looking shop that evokes quality and good service.

Take a close look at your online competition; it's an increasingly crowded market place. Most ecommerce sites have reached a common standard in terms of functionality and features. So how can you make your shop stand out above the rest?

The Gold Design Package is a 12 month design service for Tiger Commerce customers. It is for the ecommerce business that takes design seriously, seeing it as a key element of the online shopping experience. The Gold Package differs from the Bronze and Silver Design Packages as it incorporates your shop's initial complete design PLUS 2 smaller design updates to refresh your shop throughout the year.

At £1999.99 plus VAT this is an excellent investment in making sure that your shop not only creates a great first impression but also keeps it looking fresh for repeat visitors.

And if you need further reassurance on the impact of design, here's what the Design Council says...